Betting companies that offer free bonuses, two reasons why they do it
One of the lessons drummed into you from a young age is that, you don’t get anything in life for free, that there is no such thing as a free lunch and, when it comes to betting, the house always wins. We are perpetually presented and bombarded with offers that look great on paper but actually, in reality, are purely wolves in sheep’s clothing.
You might pick up a buy one get one free at a supermarket, but chances are, that deal isn’t as good as you think it is. Companies advertise huge price drops, but the truth is, they haven’t been the higher price for very long and the company always planned on flogging it for cheap. This is also the case on online platforms, where deals on amazon can seem like they will save you a bundle of cash which you can spend elsewhere but actually all they are doing is locking you into their platforms and forcing you to buy more.
So when betting companies, supposedly the most money driven and ruthless companies in the world offer you a free bet deal or a bonus it is easy to feel unsure. When you see something like a Betfair bonus code 2018, it can be simple to just ignore it and move on. However, there are some reason why using these codes can actually benefit you and why betting companies feel the need to offer them to you.
It is obvious they expect something in return but if you are clever and are disciplined then you can actually use these codes to get a great return for yourself and make something for nothing. The question then becomes, why do these companies offer these deals to you. There are a myriad of reasons but here are the two biggest ones.
Betting companies know that people like to be rewarded, they know that people enjoy being pampered and being given something for nothing. They have to find ways to keep people and attract them and one of the key ways to do that is to give them things. Bonuses and free bets to that, of course the aim is to foster loyalty so you keep going back to the casino or online betting site that rewarded you but it’s up to you if you want to.
This is the big one, the one that changed the online sports betting and casino market forever. In the old days, before online betting it was very hard to switch providers. If you had a casino that you went to or a high street bookmakers that was near you, you basically had to stick there as it was such a pain to find a new place to gamble or to place bets. You had to physically find it and this was tough for many people, especially if they lived in small town.
Now a new provider is just a click of a mouse away and that worries companies. They need to stand out more, suddenly the consumer is in control, and thus they make these offers in order to convince you to stick with them, to prove to you that they care. We have power as consumers now and the bonuses are proof of that.